Marketing Manager

South Florida, FL

Posted: 05/16/2019 Industry: Manufacturing Job Number: J-228 Pay Rate: 70,000-90,000

Our client is a successful, privately-held manufacturer of environmental safety instrumentation that provides products to a broad range of process, manufacturing and infrastructure industries, worldwide. 

Role 

The Marketing Manager develops, manages and directs the Company’s marketing initiatives including promotional campaigns, online presence, branding, messaging, and other projects that support sales growth, product awareness, and the profitability of the company. Proactively plans, develops, supports, and manages programs that generate leads and communicates information to sales channel partners, end-users, and media outlets. Manages the design and development of marketing and communication materials for all departments and products of the Company. Directs the activities of outside marketing agencies and vendors. Works closely with the Vice President – Sales & Business Development to ensure that all plans and messaging are consistent with the Company’s approved direction and image.

  • 10+ years of related marketing, copywriting and public relations experience, preferably in a smaller company as an individual contributor.
  • Hands-on experience marketing for an industrial instrumentation manufacturing company, (preferably in environmental safety instrumentation).
  • Bachelor’s degree is desirable
  • Advanced knowledge of PC and Macintosh computers including the following: MS Windows XP (or higher), Macintosh OSX ML (or higher), Adobe Creative Suite (Illustrator, Photoshop, Dreamweaver, Flash, Premier, After Effects and InDesign)
  • Experience in a strategic marketing role with exposure/experience in all phases of marketing (i.e.; marketing plan development/execution, press releases, media relations, labeling creating/copywriting, marketing materials creation/copywriting, etc.)
  • Capable of lifting up to 50 pounds unassisted

     

This position reports to the Vice President - Sales and Business Development.  This is a 'one man/woman show' Marketing Manager position.  This role will be responsible for all marketing related functions within the company.  This include public relations, media releases, labeling creating, creating and copywriting marketing materials, marketing plan development and execution and more.

Relocation assistance is available.

Linda Nicholls
President

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