Director of On-line Marketing & e-Commerce

Egg Harbor, NJ

Posted: 05/16/2019 Industry: Retail Job Number: J-229 Pay Rate: 111,000-150,000

Our client is a fast-paced, retailer and e-tailer, looking for digital marketing leader to join a team of hardworking but fun, edgy and creative professionals are passionate about delivering fun products and experiences to their customers.

ROLE 

This position is responsible for the marketing of the websites. Provide sound and strategic support for promotional strategies, email campaigns, search marketing (both paid and natural), Affiliate partnerships, mobile and retargeting campaigns resulting in deeper relationships with existing clients and the development of new clients as well as optimizing revenue and ROI. 

RESPONSIBILITIES

  • Develop, manage and maintain marketing P&L including revenue goals and expenses for all online marketing programs.
  • Collaborate with Creative Director to develop and maintain all external brand assets.
  • Coordinate with brick & mortar Marketing teams on social media message and email campaigns.
  • Develop and manage SEO program, ensuring links, site and content is optimized to build organic traffic.
  • Manage high level strategy for email marketing strategies.
  • Provide expert advice and strategy on SEM/PPC both internally and thru 3rd party agencies.
  • Identify and manage appropriate affiliate partners.
  • Develop appropriate strategies for CSE partnerships.
  • Lead strategic development of retargeting campaigns.
  • Develop, implement and maintain a e-commerce mobile strategy for all websites.
  • Conduct research and provide analysis on results of all marketing campaigns to help drive campaign specific and overall conversion rates on all websites.
  • BA degree OR 3-5 years of digital marketing experience and/or training
  • Experience in a major retailer corporate digital marketing role
  • 5-7 years of total experience, preferably with a major retailer (brick and mortar or catalog/mail order)
  • Strong B2C marketing experience
  • Strong/advanced skills in as Access, Excel, Word, PowerPoint and Outlook
  • Prior experience with web analytics tools (Omniture, CoreMetrics, Visual Sciences, HTML, and Social Media).
  • Previous experience developing/managing SEO programs
  • Expert knowledge to provide advice/strategy on SEM/PPC
  • Develop, implement, and maintain e-commerce mobile strategies
  • Large corporate retail marketing background
  • Detail oriented with the ability to see the big picture.
  • Self starter with the ability to work both independently and as team member.
  • Competitive salary & bonus incentive opportunity
    Career advancement
  • Comprehensive benefits package including Vacation/Sick/Personal/Holiday
    Medical/Dental/Vision/Disability/Life and AD&D insurance, Tuition Reimbursement & 401k for eligible associates
    30% discount on merchandise
  • Relocation assistance is available

Linda Nicholls
President

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