Salesforce Marketing Cloud Specialist – Digital Marketing Expert

West Des Moines, IA

Posted: 07/04/2019 Industry: Financial Services Job Number: j-329 Pay Rate: 65.00-85.00 per hour

The Salesforce Marketing Cloud Specialist will execute Campaign Management, Campaign Execution and Marketing Analytics leveraging the Salesforce Marketing Cloud. This team member will collaborate with the Marketing teams and the business divisions to support and execute marketing automation (Marketing Cloud/ExactTarget) for direct to consumers and client’s marketing campaigns to enhance the overall marketing impact initiatives. Ideally, the Salesforce Marketing Cloud Marketing Manager will be responsible for building customer journeys within Salesforce Marketing Cloud and optimizing Marketing Cloud’s automation tools for various digital marketing channels (B2C, B2B2C and Social). This position will also have a focus on marketing cloud campaign analytics tied to sales and on-site website performance associated to email management and website (Google Analytics activities.)

 

This position is a W-2 hourly contract role, ideally located in the West Des Moines, IA are. Virtual/remote may be a consideration for the right experience. Duration 4 months or longer.  

Job Responsibilities 

  • Collaborate with Marketing team to execute CRM strategies, including customer journeys and ongoing nurturing using Salesforce Marketing Cloud
  • Develop and implement marketing automation in Marketing Cloud 
  • Understand and establish connections between Marketing Cloud and Adobe Experience Manager.
  • Analyze and report results that will drive further optimization for email performance
  • Continually enhance customer experiences using Marketing Cloud automation

Your Knowledge and Expertise 

  • 3+ years of experience with Salesforce Marketing Cloud (ExactTarget) including Journey Builder journey creation, Salesforce Marketing Cloud Connect integration management, Data Extensions, AmpScript, Social Studio, Interactive Studio and Advertising Studio, Cloud Pages and AI.
  • 3+ years of experience with Salesforce, including deep experience with managing Promotional Campaigns using Marketing Cloud Enterprise Addition objects, direct mail integration/data management, and social media/customer service integration.
  • Certifications in Salesforce products (Salesforce Certified Administrator, Salesforce Certified Marketing Cloud Email Specialist, Salesforce Certified Marketing Cloud Social Specialist preferred)
  • Experience with marketing of financial services, insurance, investments, banking or other regulated products a plus.

Linda Nicholls
President

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